It is undeniable that the use of digital tools has facilitated the connection between businesses and consumers online. However, it is also true that nowadays, business owners face a relentlessly competitive digital space that can be overwhelming as they struggle to reach their audience and increase sales – and local Richmond business owners are no
Search engine optimization, commonly known as SEO, is a set of digital marketing tactics that helps websites increase their search rankings on search engines, Google in particular. Local SEO refers to a strategy for improving Google Business Profile (GBP) listings in the Google Maps pack. The Google Business Profile listings refers to the Google Maps
“It can’t end like this!” said the third-party cookie. “I’m not ready to go! In January 2020, Google announced its plan to remove third-party cookies. As a Vancouver based Premier Google Partner agency we had our suspicions months prior to the announcement. “What about all that data I bring in?” asked a dejected cookie. “I’ve
YouTube has transformed from being an entertainment platform to becoming a prolific communications and marketing platform for brands to reach consumers worldwide. One effective approach of using YouTube to promote your product or service is by improving your YouTube video’s search ranking for search terms related to the video. To help your YouTube video appear
Now, more than ever, it’s crucial that businesses consider their online presence and equip themselves with an understanding of what their website metrics mean and how to leverage them. Google Analytics is a commonly used analytics tool that lets business owners and marketers alike collect website data, gain insights about the website’s health, and derive
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